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Nielsen// NetRatings, which has built its reputation in Internet audience measurement via consumer panel data, announced Friday that it will introduce a solution that combines that panel data with measurements taken at the Web site using cookies deposited on visitors’ browsers.

Two of the bigger cheeses ever to hail from Lynchburg, TN are Mr. Jerry Falwell and Mr. Jack Daniels. I was closing up one night and planning a social call to the one far more interested in pickling my liver than preserving my soul when I was saved – not that I wanted to be – by a dame walking into my office.

“Are you Sam Chaid?” she asked.

I was, and still am, even if the lettering on my front door says The Segmentation Shamus.

Loyalty marketing firm Alliance Data Systems Corp.’s Epsilon unit has acquired e-mail service provider Bigfoot for $120 million.

Streamline Publishing Inc. has released the subscription list for Plein
Air magazine. This title targeting fine art collectors and artists has
13,856 subscribers. Sixty-four percent of those listed have reportedly
purchased art in the past year.

Leveraging its sponsorship of 25 teams in the National Football League, MasterCard International yesterday launched a sweepstakes that gives 30 lucky fans the tailgate party of a lifetime. Winners of the Priceless Game Day Experience will host nine of …

Ascend Media has launched a group of lists from its medical, dental and
allied healthcare divisions. Lists for nine medical journals, four
dental journals and 17 healthcare publications are available.

At a recent database marketing conference, several exhibits featured automatic or semi-automatic data mining systems. Each vendor claimed his or her particular approach provided the user with a multitude of algorithms to deploy to aid and abet the analysis outcome.

I believe the real problem here has nothing to do with Comcast’s call center. The root of the problem is much earlier in the process.

The Sage Group, plc, a London-based business software firm, has hired Dave Batt to serve as its general manager of global customer relationship management.

The Wisconsin Direct Marketing Association has begun offering Data University