Search Results for: data

WHEN BUILDING A house, you can proceed one of two ways: You can carefully lay out your home’s design on a blueprint, consulting along the way with the

Sept. 13, 2005 LANDMARK COMMUNICATIONS increased its stake in online grocery coupon marketer CoolSavings. The transaction was valued at $16.7 million.

ALC Data Management oversees a group of combined and enhanced Reliable/OfficeMax files (Listline, Sept. 15). Fasano and Associates manages a separate

AT A RECENT DATABASE marketing conference, several exhibits featured automatic or semi-automatic data mining systems. Each vendor claimed his or her approach

Nearly 70,000 members and inquirers are named on the Heritage Outdoor
Sports club list. Eighty-three percent of these outdoors enthusiasts are
men between 34 and 60.

Mail Marketing Inc. has assumed management of the GaelSong catalog
customer list. It names 52,333 buyers of Celtic-theme products,
including jewelry, collectibles, apparel and books.

PROCTER & GAMBLE: has signed Pampers Baby Dry as a sponsor of Sesame Street and Plaza Sesamo for a year, through September and December 2006 for each show, respectively. As an underwriter, Pampers gets on-air visibility; it’ll extend its sponsorship on …

Superior Mortgage Corp., a lender with 40 branch offices in 10 states and multiple Web sites, has agreed to settle Federal Trade Commission charges that it violated federal law by failing to provide reasonable security for sensitive customer data and falsely claiming that it encrypted data submitted online.

In spite of having smaller budgets and infrastructures than their bigger cousins, marketers in small to mid-sized businesses face nearly identical customer data management challenges. They must effectively identify their best customers and prospects, and deliver compelling marketing messages. Additionally, they are increasingly responsible for demonstrating measurable return on investment (ROI) for the finite dollars they have to spend.

VentureDirect Worldwide now manages the customer list for Nu Nubian, a
catalog targeting African-American women. Some 330,000 buyers from 2005
are available.