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Several brands are finding they can get a solid ROI from online media buys by picking and choosing a small number of partners. Samsung CEO Peter Weedfald, however, favors a “the more the merrier” philosophy.

New car shoppers using the Internet to research their purchases value product-related information over price data. That

On Sept. 8, PROMO Editor Kathleen M. Joyce sat down with executives of Arnold Worldwide, along with three of the agency’s key clients, to discuss how

As mundane as it may seem, genius most often begin by asking questions lots of them. To paraphrase Thomas Edison, marketing genius is 99% inquisition

Marketing regulation is focused on consumption whether food marketers continue with self-regulation or legislators impose new restrictions. But that’s

While campaign metrics have been the marketers’ mantra in the last few years, and ROI proofs are increasingly important components during and after work

THERE’S GOOD NEWS AND BAD NEWS FOR BANKS ABOUT phishing, the scam in which identity thieves masquerading as trusted companies send out e-mail to induce

THEY SAY IT TAKES A VILLAGE TO RAISE A CHILD. The same could be said about creating a successful direct mail piece. The creative team. The marketing manager.

If you don’t know where you are going, any road will take you there. Lewis Carroll Although this advice was originally intended for Alice in Wonderland,

NEW LISTS Plein Air Magazine Streamline Publishing Inc. has issued a list of 13,856 subscribers to Plein Air, a magazine for fine art collectors and artists.