Search Results for: data

The American Association of Advertising Agencies has released revised guidelines covering on-demand video. The guidelines are designed to help marketers and agencies judge the effectiveness of ad messaging in on-demand video environments. The Digital …

PEPPERIDGE FARM: is running a…SAMSUNG ELECTRONICS COMPANY LTD: and Avaya, Inc. entered into an…HARRY & DAVID OPERATIONS CORP.: Medford, OR, promoted Cathy Fultineer to…AMERICAN EAGLE OUTFITTERS: has appointed Kathy Savitt…SCHOLASTIC: is counting down the paperback release of…

In their first appearance on the dais at a Search Engine Strategies session on click fraud, Yahoo! and Google went head-to-head with search engine marketing firms on the costs and cures for bogus clicks, alleging that lawsuits filed by search marketers alleging losses hurt the cause of eradicating the problem.

As users become more familiar with their favorite sites, it logically follows that they will have less and less use for a search engine. In fact, comScore’s 4th quarter 2005 survey found that it was the first quarter since this data has been…

Were Internet advertising like wines, then Vintage 2004 would be considered a good year. The drought that plagued the online ad market for most of 2000 through the end of 2002 is now just a blip on the radar, a slight false start, not…

Melissa Clemente promoted to VP-print production director, Tina Cline named VP-account director, for Draft’s

Internet advertising revenue for 2005 exceeded $12.5 billion, a 30% increase over the previous revenue record of $9.6 billion in 2004, said the Interactive Advertising Bureau.

(Magilla Marketing) Unspam claims the so-called child-protection
do-not-e-mail registries it runs for Utah and Michigan don’t pose a
threat to children’s e-mail addresses. But its contracts with the states show Unspam recognizes kids’ addresses on the registries may fall into the wrong hands and has absolved itself of liability if they do.

ROUGHLY 3,000 MILES FROM cruise line Lindblad Expeditions’ New York headquarters, bands of naturalists regularly crawl over the Galapagos Islands’ marine

NEW LISTS Disney Movie Club Some 501,345 customers from the last 12 months are named on this enhanced master file. These continuity club members bought