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Women perceive personalized direct mail envelopes in a more favorably than men, according to new national survey finding released by the Envelope Manufacturers Association Foundation (EMAF).

Mokrynskidirect has been selected to manage the Prefer Network P2 cooperative database. The co-op formed a few years ago presently offers 19.5 million catalog buyers from the last 12 months.

Drive Media LLC has appointed Kroll Direct Marketing to manage the Drive
magazine list. Nearly 40,000 active subscribers are available.

More than 2 million household products buyers have been assembled for
the Sirius Products Master File. These names were generated via direct
response TV.

More than 4.2 million names are offered on the CustomSelect Continuity
Book Buyers list. These men (35%) and women (65%) spent an average of
$50 per order. The Internet and direct mail are the sources.

Honda Civic is giving consumers a chance to drive away with a Black Eyed Peas customized and autographed Civic Hybrid.

Six years ago, I was sitting in a hallway in a makeshift cube, trying to wrap my head around the business of Internet advertising. I joined this space the way many people do, as a media buyer. As I was “buying” on a CPC basis in a…

In their annual Industry Trends Report, PROMO Magazine cited nearly 70% of brand marketers will assign some portion of their 2005 budget to interactive promotions – a year-over-year increase of 24.4%.This year, eMarketer expects a 17% rise in online and interactive spending in the CPG industry, from $330 million in 2004 to $470 million in 2006.

WHEN IT COMES to sales and marketing executives’ perception of business worth, telemarketing services too often are seen as relatively low on the value

OFFSET PRINTERS ARE coping with business realities like the rising cost of oil and employee health care as they try to stay competitive in today’s market.