Search Results for: data

World Wrestling Entertainment, Inc. is creating big time buzz around WrestleMania 22 with a multi-million dollar marketing campaign, which includes sweepstakes overlays and a host of in-store promotions.

At the relatively small Search and Privacy track at last week’s SES conference in New York, the Fourth Amendment was a source of major discussion. In light of the recent subpoenas being sent to the four major U.S. search…

Abacus has named Bob Fetter senior vice president of data management services.

ALC Data Management now oversees three files for the American Diabetes
Association. Some 1.2 million names are on the organization’s donor
list; 550,000 on the residential program file; and 37,580 buyers on the
Gift of Hope catalog file, which also includes 5,676 names from the last
12 months.

Citibank was looking for a way to build membership in its loyalty rewards program and chose New York City’s Grand Central Station as a focal point to draw a crowd with skill games, mechanical surfboards and sumo wrestlers.

Gillette tapped a little star power in real estate mogul Donald Trump to build buzz around its Fusion razor on The Apprentice, and is leveraging its sponsorship with a sweepstakes.

Tobacco rivals last week offered their support to Lorillard Tobacco Co. in the appeal of its four-year-old lawsuit against anti-tobacco marketing group American Legacy Foundation.

Baskin-Robbins is building excitement around new flavors of its popular frozen coffee drink with its first-ever online game and a sweepstakes dangling a chance to win a year’s supply of the beverage.

Walter Karl Inc. now manages the more than 2 million-name Brides to Be
master file, which identifies women who requested bridal catalogs. Among
the 18 participating catalogers were Anne’s Wedding Invitations and
Accessories, Creations by Elaine, Seasons of Love, and Wedding Country.

“If you haven’t overcharged at least once, you aren’t charging enough.”
On the surface, overcharging and potentially alienating customers may not seem like the soundest of marketing advice. But a series of tests conducted by MarketingExperiments.com, an online strategy consultancy, showed that there are no hard-and-fast rules when it came to pricing goods and services.