Search Results for: data

AT&T Inc. and BellSouth Corp. plan to merge in a $67.1 billion deal that would create a colossal giant in the telecommunications industry. The deal pulls in Cingular Wireless, the nation’s biggest cell phone company, which is jointed owned by AT&T and BellSouth.

How does a traditional marketer become a measurable marketer?

While most organizations, B-to-B, B-to-C or nonprofit, exclaim “marketing accountability is a top priority,” most don’t have the necessary metrics in place to quantify their efforts.

(Multi Channel Merchant) With four separate national data security breach notification bills being drafted in Washington, the Direct Marketing Association says the odds are “much higher” that one of them will pass by the end of the year.

A total of 268,329 names are available on the Choice Magazine Network
Buyers list. These individuals purchased multiple magazine subscriptions
in response to outbound telemarketing.

Verizon Wireless has signed as the first non-alcoholic brand to advertise on an interactive jukebox network, following in the footsteps of such brands as Heineken, Stolichnaya vodka and Southern Comfort.

It may not get you in the Screenwriters Federation, but at least one clever writer will get his script on air thanks to a new contest from MasterCard that launched during last night’s Academy Awards broadcast.

Audi is giving consumers a chance to win a driving trip to the Rocky Mountains or the Utah Canyonlands in a 2007 Audi Q7.

Belardi/Ostroy ALC LLC has assumed management of the Bra Smyth catalog
customer list. A total of 48,332 buyers are available from the last 24
months.

The Federal Trade Commission is enforcing a temporary injunction against telemarketers who offer free gift cards to get consumers to give out their bank account information.

The MCI Center, one of Washington DC’s famous sports venues, will officially be renamed the Verizon Center on March 5.