Search Results for: data

The U.S. Justice Department wants a district court judge to give Google 21 days to comply with a subpoena for information about the addresses and search keywords it think will help make its case for reinstating a law shielding children from online pornography.

Hitwise Buys HitDynamics
Competitive Web intelligence firm Hitwise has acquired HitDynamics, a technology platform for search campaign management and reporting, for an undisclosed sum. Hitwise will integrate the new platform into its existing competitive intelligence research services.

In keeping with the opportunity curve theory, branding through search is likely to deliver effective and efficient results for many years to come, but those who capitalize early will realize the most impressive returns. Which means there’s no time to waste.

Marketing productivity is down, and marketing resistance is up. It’s tough to disagree with the statements that Craig Wood, group president of marketing research firm/consultancy Yankelovich

Financial Group Media Inc. has appointed DM2 to manage the Financial
Services Database. It contains the names and postal addresses of more
than 1.4 million insurance agents and financial services specialists.

A Coca-Cola executive said yesterday that the early success of its new consumer rewards program may be the impetus to roll the program out across other brands.

1-800-Flowers.com has partnered with Tourism Ireland in an instant-win promotion that dangles a trip to the Emerald Isle.

Universal Records is launching a Willy Wonka-style promotion to build buzz around Prince’s newest album 3121.

Names and Addresses Inc. has assumed management of the Miller Nurseries
list. Some 47,119 buyers and 24,718 catalog requesters are available
from the last 12 months.

World Wrestling Entertainment, Inc. is creating big time buzz around WrestleMania 22 with a multi-million dollar marketing campaign, which includes sweepstakes overlays and a host of in-store promotions.