Search Results for: data

No company relishes negative feedback from its customers. But in this age of growing demands and increased channels for communication, everyone’s getting it. In fact, our data show that neutral to discontented customers make up the largest segment of most every company’s customer base.

Some 205,951 professionals across a variety of industries are named on
the BCC Research C-Level Executives list. The file includes individuals
who paid up to $4,000 for reports, $600 for newsletter subscriptions and
$1,200 to attend conferences.

Mission Viejo, CA – March, 2006 – PrimeQ Solutions, Inc. (dba PrimeQ Interactive Advertising), a leader in online custom lead generation, interactive marketing and affiliate programs, today announced that it has acquired Jeremy…

Late last week, the Web Analytics Association (WAA) released a “statement of principles” in hopes of clearly differentiating spyware and cookies that are used by Web analytics applications. Though the difference between the two is…

Ever wonder how much better your direct mail campaigns might do if you segmented your customer base more thoroughly? The Bible League, a non-profit group based in Crete IL, has been soliciting donations since 1938, using the money to put Bibles into the hands of people in the far-flung corners of the globe. In the course of that ministry, the group had amassed a large list of donor names and giving histories acquired through several fund drives annually.

NBC is giving its daytime Passions fans a chance to take a more active role in the storyline via an interactive campaign that drives viewers from their TV screens to the Internet.

The search industry still has growth potential, particularly away from the top tier in the local arena and in specific verticals. But to take advantage of those opportunities, search players big and small will have to do something substantive to settle their click fraud and search privacy issues, and will also have to find a way to make search marketing easier for advertisers.

Frigidaire Canada bows a sweeps this Saturday aimed at promoting the company’s front load laundry appliances while rewarding a Canadian consumer with front row tickets to one of three events.

Eastman Kodak Co. is giving consumers something to smile about under a new sweepstakes tied to the release of King Kong on DVD, which will award one grand-prize winner a luxury trip to New York.

Norwegian Cruise Lines Corp. is taking consumers for a ride as part of a new sweepstakes tied to NBC’s The Apprentice.