Search Results for: data

Technophiles can now get their dining and entertainment discounts via GPS. Coupon-book publisher Entertainment Publications has launched SaversGuide, a GPS subscription service offering 45,000 discounts from restaurants, hotels, retailers and entertainment venues. GPS users plug into the geo-coded service to find local deals across the U.S., Canada and Mexico.

(Direct Newsline)—Experian will close most of its incentive and loyalty programs, including Web-based incentive marketing, and will lay off two-thirds of the staff in its MetaReward subsidiary or about 50 people, according to a report in ClickZ.

Confused about how to attribute credit for sales and brand-building success? You’re not alone. It’s a hot topic given the level of media spending in digital formats and continued media fragmentation. But there’s a way to do it called media mix modeling. And it should be at the head of every marketer’s priority list.

Marketers wondering whether their Web site search engine optimization costs are paying off have a tool at their disposal to evaluate its ROI.

Morgan Direct Inc. has become an exclusive co-manager of the Latin
American Countries B-to-B E-mail master file. A total of 865,361 e-mail
addresses are available. The largest counts are available for Brazil and
Mexico.

Boston Market knows that its customers’ time is very valuable, so, in exchange for a shot at a trip to Hollywood, it is giving them a chance to tell what they would do with an extra hour in a day.

Yankee Publishing Inc. has appointed Direct Media Inc. to manage the
Yankee Magazine list. This New England regional title has 266,057 active
subscribers; average age 50, with a $75,000 average household income.

Experian will close most of its incentive and loyalty programs, including Web-based incentive marketing, and will lay off two-thirds of the staff in its MetaReward subsidiary or about 50 people, according to a report in ClickZ.

Online marketing and advertising technology concern Kefta is expected today to unveil a dynamic ad-targeting package that allows marketers to deliver pitches across multiple online channels based on people’s behavior.

Snapple is set to launch a new line of white teas and a new direction in marketing; educating consumers on the health benefits of drinking tea.