Search Results for: data

Consumers who take to the road this summer may be in for some free gasoline thanks to a $30 million marketing campaign launched by Shell Oil Products U.S. The campaign, which is aimed at driving traffic to Shell gas stations, includes a sweeps, P-O-P materials and ads that appear across several channels.

Digital marketing solutions provider Atlas announced that it will partner with Tandberg Television, which offers a platform for video on demand (VOD) and an ad management platform.

Most of today’s online experiences lack personal relevance. In many cases the hurdles are not technical: Site templates have become off limits except during redesigns.

AOL Latino, with sponsor Mercury Mariner, is giving Hispanic filmmakers the opportunity to showcase their short films to millions of consumers online as part of El Festival De Cine Corto.

Companies are shifting toward targeted, integrated marketing approaches and are relying more on marketing technologies to optimize customer relationships and grow marketing ROI, according to a survey conducted by Boston-based Epsilon, a provider of multi-channel marketing services.

The Direct Marketing Association Thursday announced creation of the Data Stewardship Council, a group whose aim will be to educate marketers on responsible data usage and develop industry best practices

The Strategic Research Institute has come out with four new lists. The
largest one identifies 17,578 medical professionals.

Strategic Research Institute has four new list segments available. Among
them is a list of 13,747 engineering management professionals.

The Boston Red Sox; “American Idol”; “Lost”; “The Amazing Race”. Wednesday is a busy night on TV! To avoid this viewing traffic jam, I record “Lost” so I can view it another time, minus the ads. During the course of watching these programs, what messages reach me? Which ones resonate? What do I absorb? As a marketer, you actually have a good shot at finding out. How? With search.