Search Results for: data

Donnelley Marketing has launched SalesGenie Pro, a customer acquisition and retention tool for small- and medium-sized business-to-business marketers.

VentureDirect Worldwide has been named manager of the Eschool News
postal file. It consists of 128,510 technology professionals in the
education field.

Database marketing services firm Alterian and database compiler Intellidyn have signed a partnership agreement. The agreement will enable Intellidyn to launch a new data analytics and campaign management platform that customers can manage on-site.

Dennis Publishing has begun offering e-mail lists for subscribers to its
men’s magazines Maxim and Stuff and the music magazine Blender. Maxim is
the largest file with 600,000 e-mail addresses, followed by Stuff with
200,000 e-mail addresses

American Honda Motor Co., Inc. has teamed up with House of Blues Entertainment, Inc., (HOB) to promote its Fit model through an auction, sweepstakes and in-club events.

More and more marketers are looking at cinema advertising as a means to tout their products.

Stackpole Inc. has chosen Lake Group Media Inc. to manage two magazine
circulation lists. Wildfowl Carving Magazine is the larger file with
14,952 subscribers.

Loyalty programs can be your key to high conversion rates. People like to be appreciated for their patronage—especially if you offer them something special that first-time or infrequent customers don’t get.

ConAgra is pitching Hebrew National hot dogs to baseball fans with a contest for ballpark vendors.

Getting your clients to use emerging technologies in a way that makes sense for their particular business is one of the biggest challenges in direct mail today, said a panel of copy and creative pros Thursday at the New England Direct Marketing Association’s annual conference.