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McDonald’s is rolling out a mega promotion behind Disney’s much anticipated release Pirates of the Caribbean: Dead Man’s Chest, dangling chances to win Volvo vehicles, iPods and Sony PlayStation Portable systems. The promotion ends McDonald’s 10-year, exclusive deal with Disney under which the QSR promoted numerous Disney films with enormous success.

The Entertainment Software Association has filed its ninth lawsuit as part of its fight against legislation regulating violent video game sales to minors, this time against the state of Oklahoma.

Ocean Spray is sweetening up the Women’s National Basketball Association (WNBA) through a partnership that takes its Craisins sweetened dried cranberries brand courtside at WNBA games and tours, and via a supermarket sweeps tied to the sport.

New York, NY – June 2006 – AdValiant, Inc, a leader in online interactive media, advertising and technology, today announced that Mr. Joseph Matheny has joined as its Chief Technology Officer to oversee all technology…

Baby Universe Inc. has launched a list of 146,609 last-12-month Internet
buyers at postal addresses. Products sold include maternity accessories
and items for babies and toddlers, such as bedding, furniture and
toys.

National Basketball Association superstar LeBron James is serving up points at the center of Powerade’s new loyalty program called Powerade Athletic Club.

One consumer will dig their way to a new Jeep in a regional promotion that sends participants on a treasure hunt to scour the sands of a San Diego, CA, beach to find the keys to the vehicle.

Spending on alternative media strategies rose 16.4% in the first half of 2006 to an estimated $53.4 billion thanks to continued audience fragmentation and a growing shift from traditional media, according to a new report.

The Federal Trade Commission last week reported that two of its laptops had been stolen containing the personal information of about 110 people.

Executives who spent $50 to $100 are named on the Compliance and Labor
Law Product Buyers file. Products sold include books, posters, videos
and training courses.