Search Results for: data

VertMarkets Inc. tapped Greatlists.com to manage lists of industrial and
commercial procurement managers in 68 markets. The U.S. file contains
76,601 names and the international file, which includes Canadian names,
has 59,545.

Starbucks is out with an interactive scavenger hunt that will get consumer texting on their cell phones for a chance to win a trip to Costa Rica.

ChoicePoint Inc. announced on Monday that it plans to sell its direct marketing unit ChoicePoint Precision Marketing and other businesses as part of larger corporate restructuring plan.

Aspen Marketing Services has acquired DVC Worldwide, Inc. and its subsidiaries. As of today, DVC will be known as Aspen Marketing Services.

Individuals who work with radio frequency identification technology are
named on the RFID Professionals Network list. Some 8,400 postal and
5,000 e-mail addresses are available.

Casual apparel chain Steve’s & Barry’s University Sportswear has launched a new marketing campaign built around Universal Pictures’ upcoming release of You, Me and Dupree. The program dangles an in-store sweepstakes that will send the grand-prize winner on a trip to Hollywood.

The Hooters Restaurant chain, best known for waitresses who serve piles of buffalo wings wearing skimpy, tight-fitting uniforms, has found itself in hot water over a Los Angeles bikini contest to raise funds for charity.

Business interest shifting to emerging markets in Eastern Europe is one factor a European database firm hopes will help them build an American customer base.

Chevrolet is driving into Major League Baseball’s (MLB) All Star Game with a host of promotional activities in tow, including interactive events, an online sweeps, fan activities and giveaways.

Playing on the “priceless” fun of spontaneously hopping a plane to a dream destination, MasterCard Worldwide has launched a summer sweepstakes that will award a grand prize of 500 round trip airline tickets to anywhere in the world.