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Listline e-Newsletter 09/11/06
Some 98,000 names with 30-day recency have been assembled to launch the
Latino Marketing Network list. Updates will include 60- and 90-day
counts. -
Digital
Google Ads on the Go in U.S., Europe
Google is testing a mobile version of its AdWords text ad program in wireless systems around the U.S., the U.K. and Germany.
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Agencies
Canon Frames NFL’s Archie Manning for Photo Contest
Canon USA, Inc. has tapped former NFL quarterback Archie Manning and sent an e-mail blast to more than 2 million Canon loyalists as part of a campaign that dangles a trip for four to next year’s Super Bowl as a grand prize.
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Agencies
Home Depot Touts In-store Expo, MasterCard Sweeps
The Home Depot is putting on a show this month with a cast of diverse brands.
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Agencies
Pennsylvania Man Wins Anheuser-Busch Trip to Oktoberfest
Jay Pearcy got some great news: he is the winner of an Anheuser-Busch contest that sends him and three buddies to one of the world’s most popular destinations for beer lovers—the Oktoberfest in Munich, Germany.
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Listline e-Newsletter 09/07/06
Walter Karl Inc. has been appointed to manage the Brides to Be catalog
buyers list. It consists of 161,457 last-12-month buyers. -
Agencies
Pokémon Catches a Ride with Amtrak Promo
Pokémon USA is riding high with Amtrak and Viz Media under a new sweepstakes that will send a family of four to the Big Apple to tour the company’s headquarters.
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Agencies
Marketers Short on Analysis and Measurement Skills, Study Shows
Marketers need to acquire new skills necessary, especially in the areas of analysis, measurement and search engine optimization, which are becoming more important than traditional marketing competencies, such as branding and product promotion, a recent study found.
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Quiet Period
In “Quality over Quantity” we focus on the general trend in lead generation of both the buyers of leads and the suppliers of leads focusing on producing higher quality, more efficient leads as opposed to trying to simply maximize the…
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