Search Results for: data

Business Week ran a cover story last week for their August 14th issue that covered one of the most successful sites, about which many either know so much or so little, Digg.com. Ask almost any Internet technology person, walk…

The panel discussion on click fraud and click auditing, a tradition at Search Engine Strategies conferences, got a little less conventional during the current San Jose meeting when Google disclosed that it had posted to the Web an internal report detailing flaws in the ways many click audit firms count page clicks — without sharing the report with other panelists.

Attendees at this year’s Search Engine Strategies conference in San Jose CA got their first look at the new search ad platform that Yahoo! plans to roll out in the U.S. by the fourth quarter of this year.

The National Multiple Sclerosis Society has retained Merkle to provide a wide range of database marketing services. The five-year contract, which is valued at several million dollars, was awarded to Merkle after an evaluation process that included five other agencies.

Scion’s gone wild in its latest campaign, targeting prime consumers of its slick vehicles: the young, hip, urbanite. The campaign, dubbed Scratch Off, shifts into high gear in September and includes wild postings and wallscapes, postcards, a micro-site …

Rewards program members were more likely to spend a greater amount of money in the past six months across 11 retail categories, including home improvement, electronics, grocery and book stores, according to a recent study conducted by Maritz Research, a market research firm.

McDonald’s has selected 25 consumers from around the world as its newest stars to feature on its packaging as part of the company’s first-ever online global casting call. Some 13,000 consumers from more than 100 countries around the globe submitted …

Visa USA is offering small-business owners a hand in its first-ever national promotion aimed at small businesses. The sweepstakes, Hired for You, has an unusual grand prize: The winner gets an employee for a year, and $50,000 in Staples gift cards to …

By now, most marketers are clear on the need to improve their marketing effectiveness measurement. Unfortunately, the question of how still lingers broadly.

Justification is the name of the game when it comes to determining a direct marketing budget. It’s no longer good enough to make generalizations about how much revenue you’ll make or what the margin contribution to your bottom line will be. Today, management wants to know what the ROI is going to be before releasing funds. And they want to see detailed proforma metrics as the justification, regardless of the size of the program.