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Google is testing a mobile version of its AdWords text ad program in wireless systems around the U.S., the U.K. and Germany.

Canon USA, Inc. has tapped former NFL quarterback Archie Manning and sent an e-mail blast to more than 2 million Canon loyalists as part of a campaign that dangles a trip for four to next year’s Super Bowl as a grand prize.

The Home Depot is putting on a show this month with a cast of diverse brands.

Jay Pearcy got some great news: he is the winner of an Anheuser-Busch contest that sends him and three buddies to one of the world’s most popular destinations for beer lovers—the Oktoberfest in Munich, Germany.

Walter Karl Inc. has been appointed to manage the Brides to Be catalog
buyers list. It consists of 161,457 last-12-month buyers.

Pokémon USA is riding high with Amtrak and Viz Media under a new sweepstakes that will send a family of four to the Big Apple to tour the company’s headquarters.

Marketers need to acquire new skills necessary, especially in the areas of analysis, measurement and search engine optimization, which are becoming more important than traditional marketing competencies, such as branding and product promotion, a recent study found.

In “Quality over Quantity” we focus on the general trend in lead generation of both the buyers of leads and the suppliers of leads focusing on producing higher quality, more efficient leads as opposed to trying to simply maximize the…

– Find out how he got his start in the industry – 10 years ago
– Learn about the first international lead generation platform.
– Find out how zip offers affected his business

For Sam Decker, the epiphany came when he was struggling with a volcano of slime. More specifically, it was a HotWheels Slimecano racing set, bought on Amazon.com as a Christmas present for his children, and it was a bear to put together on Christmas Eve. The pieces wouldn’t fit properly, and the river of slime refused to ooze. “I tried everything I could, both with and without the directions, and it just wouldn’t work,” Decker says. “Finally I slammed it back in the box and went to Amazon to write a bad review. And I found that there were already 77 negative reviews on that site, all giving it one star out of five. And Amazon was still selling it.”