Search Results for: data

  • Consumers ‘Hold On’ to Win Chevy Endurance Contest

    At this very moment, consumers are holding on to a 2007 Chevrolet Monte Carlo at the State Fair of Texas in an endurance competition that tests consumers to see who can hold on to the car the longest to win it.

  • News Briefs

    ESPN: will cease its…THE HISTORY CHANNEL: and Invent Now, a division of National Investor Hall of Fame Foundation, are…MASTERCARD WORLDWIDE: has extended its relationship with…

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  • Customer Capacity: Understanding the Upside

    Broadly defined, customer capacity is the total amount of a category that a customer consumes. In both business-to-business and business-to-consumer it includes how much a customer buys from us and from our competitors

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  • Loose Cannon: What Comes Between Me and My Calvins? Data Security!

    During the past two years, data aggregators, credit card processors and consumer-facing firms have lost, compromised or sold to no-goodniks roughly 98 million private records, according to The Privacy Rights Clearinghouse.

    Direct marketers, the means to data security are in your sales files. I propose a new system that will bring direct response marketing front-and-center to the national information security discourse

  • Buena Vista Boosts Tune-In Via 45 Million Valpak Mailings, Sweeps

    Buena Vista Television is hyping up its TV show According to Jim with a 45 million-piece mailing from Valpak and a sweepstakes dangling the chance to win $25,000.

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  • Alcohol Marketing Study Under Fire

    The Center on Alcohol Marketing and Youth (CAMY) at Georgetown University released a study last month that found alcohol advertising is common on radio

  • Privacy Bill a Whopper

    New York Sen. Hillary Clinton has introduced a far-reaching privacy bill that could spell deep trouble for any business that uses so-called personally

  • LISTLINE

    NEW LISTS Harvest Nutritional Products This is a list of 5,139 consumers who bought dietary supplements in the second quarter. Customers’ average age

  • Would You Rather Switch Than Fight?

    Was Arlo Guthrie right? Does 50 people a day walking into an organization, singing a protest song and walking out make a movement? I sure hope so, for

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  • Listline e-Newsletter 09/29/06

    This file is comprised of consumers who responded to Spanish language
    catalogs and telemarketing offers. It also includes households fluent in
    Spanish overlaid from another nationwide database.