Search Results for: data
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Agencies
Consumers ‘Hold On’ to Win Chevy Endurance Contest
At this very moment, consumers are holding on to a 2007 Chevrolet Monte Carlo at the State Fair of Texas in an endurance competition that tests consumers to see who can hold on to the car the longest to win it.
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News Briefs
ESPN: will cease its…THE HISTORY CHANNEL: and Invent Now, a division of National Investor Hall of Fame Foundation, are…MASTERCARD WORLDWIDE: has extended its relationship with…
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Agencies
Customer Capacity: Understanding the Upside
Broadly defined, customer capacity is the total amount of a category that a customer consumes. In both business-to-business and business-to-consumer it includes how much a customer buys from us and from our competitors
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Agencies
Loose Cannon: What Comes Between Me and My Calvins? Data Security!
During the past two years, data aggregators, credit card processors and consumer-facing firms have lost, compromised or sold to no-goodniks roughly 98 million private records, according to The Privacy Rights Clearinghouse.
Direct marketers, the means to data security are in your sales files. I propose a new system that will bring direct response marketing front-and-center to the national information security discourse
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Agencies
Buena Vista Boosts Tune-In Via 45 Million Valpak Mailings, Sweeps
Buena Vista Television is hyping up its TV show According to Jim with a 45 million-piece mailing from Valpak and a sweepstakes dangling the chance to win $25,000.
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Alcohol Marketing Study Under Fire
The Center on Alcohol Marketing and Youth (CAMY) at Georgetown University released a study last month that found alcohol advertising is common on radio
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Agencies
Privacy Bill a Whopper
New York Sen. Hillary Clinton has introduced a far-reaching privacy bill that could spell deep trouble for any business that uses so-called personally
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Agencies
Would You Rather Switch Than Fight?
Was Arlo Guthrie right? Does 50 people a day walking into an organization, singing a protest song and walking out make a movement? I sure hope so, for
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Listline e-Newsletter 09/29/06
This file is comprised of consumers who responded to Spanish language
catalogs and telemarketing offers. It also includes households fluent in
Spanish overlaid from another nationwide database.