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Six Flags is moving ahead with its Halloween-themed cockroach-eating promotion, saying the stunt is intended as good fun, despite a call from an international animal activist group to cancel it.

Nestlé USA taps YouTube for a Butterfinger contest dangling a grand-prize Ultimate Mobile Movie Studio package.

Campbell Soup Co. stars in an October sweepstakes with meal-assembly service Super Suppers.

Metamorphics Media has been chosen to manage 21 gay and lesbian list
titles. These include files from Our Tribe, Community Marketing, Coda
Tours International, Select Gay Tours, GayOrbit.com and various
subscriber lists.

Want to make sure your e-zine is going to be read?
Heed the ancient wisdom of direct mailers, and test. But do it in a way that is appropriate for the medium, says Reid Carr, president of Red Door Interactive Inc.

Marketing a new TV show has morphed over the last few years from running on-air promos and placing ads in TV Guide—the two most important things to do at the time—to the larger challenge of connecting with an audience in an emotional way.

RadioShack is pumping it up via sponsorship of the Rolling Stones’ latest tour. The electronics retailer is activating with a sweepstakes, concert and retail promotion to create buzz at its 6,000 locations nationwide.

Epsilon Inc. is killing its Epsilon Interactive brand and bringing it under its corporate umbrella. The same services will be offered by one of four internal units being set up as part of a restructuring.

It was bound to happen soon, and last Friday it finally did. Three AOL subscribers filed a lawsuit and are seeking class action status in the U.S. District Court for the Northern District of California in Oakland.

Bethesda List Center Inc. has been chosen by Columbia Books Inc. to
oversee the Washington Lobbyists from Columbia Books file. It consists
of more than 20,000 postal and 9,500 e-mail addresses, plus telephone
numbers.