Search Results for: data

Data firm ChoicePoint Inc. is no longer actively seeking to sell its marketing services business. The unit, ChoicePoint Precision Marketing, has been re-classified as a continuing operation within the company.

AIG Healthcare, a division of American International Group, Inc. has introduced AIG Healthcare Security & Liability Insurance, a portfolio of coverages designed to protect healthcare companies against the negligent handling of private data.

SEMDirector Inc., a search marketing software firm, has teamed up WebSideStory Inc. to offer upgraded search engine marketing and online advertising.

Wendy’s International rolled out its new gift card program last week amid fresh TV spots and giveaways.

General Motors has signed a licensing deal with 4imprint to provide branded promotional products to dealers.

Racher Press Inc. has chosen Worldata to oversee the Chain Drug Review
magazine file, effective Dec. 1. It names more than 45,000 subscribers.

Experian Group Ltd. in conjunction with First Manhattan Consulting Group (FMCG) has introduced a new financial list segmentation and scoring service for targeting consumers

Bailey’s Irish Cream is out with a contest to see who can use its newest flavors to come up with some delicious drinkable dessert recipes.

Nelson Publishing Inc. has released a list of 75,000 subscribers to
Modern Applications News. This title targets the metalworking and other
industrial markets.

Texas grocer H-E-B is asking shoppers to produce and star in TV spots for an ad campaign that breaks next week with the new tagline “My H-E-B.”