Search Results for: data

The Federal Trade Commission has mailed claims forms for reimbursement to more than 1,400 identity theft victims who lost money due to alleged security lapses at data broker ChoicePoint Inc.

Every marketer, it seems, has a loyalty program for something frivolous. But very few think of life’s basic necessities. So thinks one West Coast entrepreneur who has come up with just that: a program that will reward married couples up to $1 million for purchasing over the long term — provided they stay married.

RMI Direct Marketing has been chosen to manage 20 lists for Hachette
Filipacchi Media (HFM), effective Jan. 1. Nearly 6 million subscribers’
names are available from 14 magazine titles, a Canadian master file and
five other enhanced files.

CA winery Goosecross Cellars launched Napa Valley Wine Radio podcast to reach a younger audience

Ten years after embracing permission-based list building—albeit, often at gunpoint— mainstream marketers are still starving for data on their e-mail customer files, according to a new survey.

Consumers are letting retailers know they want—and plan to wait for—big bargains.

Heinz Ketchup is taking diners back to the 80’s with a Trivial Pursuit sweepstakes that starts out in restaurants and ends up online

Belardi/Ostroy ALC LLC has assumed management of the Design Toscano
list. A total of 196,977 last-24-month buyers are available.

Frigo cheese is setting up a play date between kids and Mario.

So much for glacially paced evolution. Promotion marketing took defined strides this past year.