Search Results for: data

Advertisers miss out on reaching engaged, high-value audiences by fearing news content. Washington Post’s Jana Meron explains why it’s time to rethink brand safety in news advertising.

With its focus on scale and its homegrown programmatic buying platform, Revry, an LGBTQ+ owned-and-operated streaming service, is in a better position to compete for minority-owned media.

Drawing insights from Holly Rollo’s new book Power of Surge, here are five ways marketing has changed, requiring B2B software companies to rethink their strategies and embrace a new era.

Equal parts music festival, cram marathon and family reunion, Dreamforce, Salesforce’s annual user conference and flagship marketing event, welcomed more than 45,000 attendees to its massive national park-themed campus around Moscone Center in San Francisco, Sept. 17-19, with millions watching online. What started as 2,000 people in a ballroom in 2003, has grown into a […]

How, exactly, do campaigns know what issues to focus on? Companies like contextual ad platform GumGum are trying to help political buyers answer that question.

This week’s PR Roundup looks at the backlash to Amazon’s return to office rollout, how B2B agencies can profit this year and where PR pros are tightening their budgets.

Amazon debuted a new generative artificial intelligence tool for advertisers that creates a video from a product image. Sellers click a “Generate video” button and within minutes Amazon will use generative AI to create a six to nine second, high definition video that is 720p resolution and 24 frames per second. The video uses the […]

The rapid rise of AI has created a lot of buzz, but for media and entertainment companies, the real challenge lies in cutting through the noise and focusing on what truly matters: preparing content for an AI-driven future. One of the most critical first steps is content indexing.

How is AI changing creative strategy? The IAB Connected Commerce Summit featured lessons about creating experiences that connect with consumers.

Data platform Quorum wants to serve publishers and advertisers at the same level as walled gardens can, but without all the walls.