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(E-Centric) As 2006 drew to a close and 2007 dawned, some of you might have made personal New Year’s resolutions. Maybe you want to get back to the gym, pay off your credit cards — or, if you’re really ambitious — try to become a better all-around person.

It doesn’t matter if your clientele has four legs, two legs, wings or fins: good customer relationships are vital. We chatted recently with Dave Ratner, the “chief instigating officer” of Dave’s Soda and Pet City, an Agawam, MA-based chain of pet supply stores (that, yes, also sells soda).

Calling all songwriters. Warner Bros. Pictures and cable music channel VH1 are on the hunt for an original love song as part of a new online contest.

USA Network and Sonic Drive-In have teamed up for a co-branded marketing partnership for Nashville Star, which includes TV spots and an in-store sweeps.

Alliance Data Systems Corp.’s Epsilon unit will acquire Abacus from DoubleClick Inc. for $435 million.

Not too long ago I spent a day teaching a group of marketing professionals about loyalty marketing. Fun it was not.

First, the Bad News: Spending on Event Marketing Fell in 2006. The average spent per company dropped to $685,598 from $795,147 in 2005, according to PROMO’s

No matter how much dust flies, spectators will see one thing when Cory Rasch explodes out of a chute this month atop a writhing bull: The Jack Daniel’s

Here’s a hot tip for marketers who want to stay in touch with their customers. Take a page from the past and try a customized magazine. Though more costly

Planning to use a live check as a promotional hook? Think again. Chase Bank and Trilegiant Corp. got into hot water with 17 states over the use of this