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Pepsi upped the ante yesterday, adding a watch-and-win contest offering a jewel-encrusted Pepsi can and other prizes to its already lucrative National Football League Sponsorship.

Febreze will hit the road Saturday, touring the country to sample its air freshener and find a new star for an upcoming TV spot.

Marketing must become an investment advisor to the business. As that investment advisor, marketing must define the overall investment strategy—what is sold, where, and to whom

(Promo) Here’s a hot tip for marketers who want to stay in touch with their customers: Take a page from the past and try a customized magazine. Though more costly than e-mail, it can serve as the perfect setting for promotional offers.

Today we meet Stan Madyda, senior vice president at Estee Marketing Group Inc. “Over the years I’ve worked in a lot of niche markets from fly fishing to military collectibles, mainly with consumer lists and package insert programs,” said Madyda.

More than 1.1 million December hotline names are offered on the May
Department Stores Credit Card Buyers list. It includes customers from
more than 450 stores in 46 states.

Web retail traffic, conversions and sales started building in the last week of October 2006 and did not start declining to pre-holiday levels until the week of Dec. 18. Even then, sales and conversions remained high, although traffic dropped back to pre-holiday levels.

Baskin-Robbins is out with a sweepstakes sure to satisfy ice cream lovers and chocoholics alike.

New numbers from the Pew Internet & American Life Project confirm the obvious: teenagers in the U.S. love their social networking sites. And, as expected, MySpace is the overwhelmingly favored site for teens when it comes…

China has changed the face of manufacturing worldwide, and if Dr. Leonard Liu, one of the best CEO’s according to Japan’s Joichi Ito and leader of several multi-billion dollar companies has his way, China will change the face of…