Search Results for: data

If it didn’t make me sound both old and/or worse behind the times, I would have begun this piece with “Back in my day.” But, really, back when my job involved, for lack of a better word, squeezing out the highest value per user…

FranklinCovey Co. is offering FranklinCovey Consumers, a file naming
261,280 consumers who attended seminars or purchased products for
personal growth during the last 12 months. Sources include catalogs and
FranklinCovey.com.

GlobeDirect LLC, a direct mail and marketing firm owned by Globe Newspaper Co., has filed a complaint against six former employees. The complaint alleges the employees stole work histories, customer lists and internal documents, and have enticed GlobeDirect clients to work with Kirkwood Direct.

Borders launched a contest last week, exclusive to its loyalty members, that offers a “dream” experience around what it knows best: books, music and movies.

The U.S. Army is looking for a few runny noses.

Three lists of registered trade show attendees have become available on
the list rental market from National Business Media Inc. The names come
from the Awards and Custom Gifts, Printwear and Sign Business and
Digital Graphics shows.

Harvey Koeppel has been appointed chief operating officer at the DRTV services firm Backchannelmedia Inc., located in Boston. Koeppel was formerly CIO and senior vice president of Citigroup’s global consumer group.

Pepsi is extending the buzz from its sponsorship of the Super Bowl halftime show with a new promotion that gives away one car every day and $20 worth of gas every minute.

Frito-Lay has crowned five winners from the Super Bowl, all of them finalists in its Doritos ad contest.

Masterfoods is keeping fans snickering over its own Super Bowl spot.