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Procter & Gamble has kicked off its first multi-brand campaign tied to the stock car racing season.

McDonald’s is putting its marketing muscle behind the upcoming Warner Bros. Pictures and 4Kids Entertainment’s flick TMNT.

Bayard Inc. has chosen RMI Direct Marketing Inc. to manage the God’s
Word Today magazine file, effective March 1. It’s comprised of 42,011
Roman Catholic subscribers.

Priceline is building off its recent appearance on The Apprentice: Los Angeles with a sweepstakes that will award winners with five luxury trips to Los Angeles.

Liberty Tax Service is using 27 million Valpak envelopes to take the sting out of tax time.

RMI Marketing Inc. has been appointed manager of the Catholic Digest
magazine list and enhanced database, effective March 1. Catholic Digest
has roughly 185,000 subscribers.

Redcats USA has selected Alliance Data Systems Corp. to provide direct marketing and credit services.

Training is key to the successful launch of any loyalty program. Your employees, after all, are the front-line ambassadors for your loyalty program. As a marketer focused on the big picture of customer retention and loyalty,

Belardi/Ostroy ALC has assumed management of the Junonia catalog list.
A total of 66,113 last-12-month and 105,094 last-24-month buyers are
available.

Omniture Inc. will acquire Touch Clarity, a London-based provider of predictive modeling and data mining software, for $51.5 million.