Search Results for: data

Forget snowstorms. Think s’mores. The Hershey Co. and Kraft Foods are collaborating on a joint campaign to boost s’mores consumption this summer.

The Electronic Frontier Foundation, which has criticized some of Google’s online policies, last week filed a court brief supporting the search engine’s practice of allowing marketers to use rivals’ trademarks as keywords to trigger paid ads.

Pizza Hut is giving customers a new way to earn some cash and build brand loyalty—through a video contest.

Vitamin retailer GNC is the latest sponsor to support an upcoming appearance on The Apprentice: Los Angeles with a sweepstakes and a product giveaway.

Growth comes only from increased purchase rates. Purchases are decisions customers make based on their needs and expectations. If you are relevant — or even better are already a positive and necessary part of your customer’s experience

There’s an old joke: Two wrongs don’t make a right, but two Wrights made an airplane. What, then, do four rights make? The answer is: a new era of marketing effectiveness.

AT&T is promoting its sponsorship of the hit show American Idol this season with a host of text messaging-based offers, including a sweepstakes for a chance to win $1 million.

Edith Roman Associates Inc. recently assumed management of AHC Media’s
list portfolio, including a master file with 16,970 names. Lists are
available for subscribers to BioMedical Devices, Biotechnology and
BioScan Directory.

Merkle, a database marketing agency, will break ground on a five-story, 120,000-square-foot facility in April. Construction will be completed in June 2008.

Carlson Hotels Worldwide is hitting the court with Coca-Cola and NCAA men’s basketball offering fans the chance to win tickets to the 2008 Final Four in San Antonio, TX.