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Borders launched a contest last week, exclusive to its loyalty members, that offers a “dream” experience around what it knows best: books, music and movies.

The U.S. Army is looking for a few runny noses.

Three lists of registered trade show attendees have become available on
the list rental market from National Business Media Inc. The names come
from the Awards and Custom Gifts, Printwear and Sign Business and
Digital Graphics shows.

Harvey Koeppel has been appointed chief operating officer at the DRTV services firm Backchannelmedia Inc., located in Boston. Koeppel was formerly CIO and senior vice president of Citigroup’s global consumer group.

Pepsi is extending the buzz from its sponsorship of the Super Bowl halftime show with a new promotion that gives away one car every day and $20 worth of gas every minute.

Frito-Lay has crowned five winners from the Super Bowl, all of them finalists in its Doritos ad contest.

Masterfoods is keeping fans snickering over its own Super Bowl spot.

Pizza Hut is building off its Super Bowl campaign with an interactive promotion that uses hidden text codes offering a chance to win a host of prizes.

More than 1 million postal and e-mail addresses are available from
Buddy2Buddy.com. These consumers registered online to receive
third-party offers.

Names and Addresses Inc. has been appointed manager for Country Sampler.
The magazine has a catalog section featuring folk art, furniture and
collectibles.