Search Results for: data

Search engine marketing was a $9.4 billion budget item for North American companies last year, according to the latest edition of a report issued annually by the Search Engine Marketing Professional Organization.

Chock full o’Nuts is celebrating its 75th anniversary with a singing contest that will put a new voice in its radio ads.

The Promotion Agency has extended its work for the Tequila Rose Brand.

Today we meet Dina Fanelli, a list broker who co-founded Trinity Direct 10 years ago. She does list brokerage mainly for Roman Catholic charities, animal welfare groups and libraries.

For the seventh year in a row, identity theft tops the list of consumer complaints, the Federal Trade Commission said this week.

List Services Corp. has been appointed to manage a portfolio of lists
for Taylor Gifts Inc. The appointment covers nine lists including an
enhanced file, Hispanic and Spanish-speaking buyers and As Seen on TV
Product Buyers.

Southwest Airlines is tapping into the buzz over the popularity of consumer-generated Super Bowl spots with a contest inviting customers to create an ad for the company.

If it didn’t make me sound both old and/or worse behind the times, I would have begun this piece with “Back in my day.” But, really, back when my job involved, for lack of a better word, squeezing out the highest value per user…

FranklinCovey Co. is offering FranklinCovey Consumers, a file naming
261,280 consumers who attended seminars or purchased products for
personal growth during the last 12 months. Sources include catalogs and
FranklinCovey.com.

GlobeDirect LLC, a direct mail and marketing firm owned by Globe Newspaper Co., has filed a complaint against six former employees. The complaint alleges the employees stole work histories, customer lists and internal documents, and have enticed GlobeDirect clients to work with Kirkwood Direct.