Search Results for: data
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Girls (in Advertising) Just Wanna Have FUN!
NEW YORK, NY – February 12th, 2007 – Last Thursday, female (and some male) advertising executives came out in the bitter cold to celebrate at CORIO in New York City. Why? They were…
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Commoditization of the Direct Marketing Process
You surf MySpace and in between the barrage of dating offers placed ever so conveniently that you stand a good chance of accidentally clicking, you come across a banner that those in the direct marketing space know all too well. You…
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Lead Quality: Are you throwing away good leads?
You are probably dismissing good leads in ways you never thought possible. The purpose of this two part article (part two coming next week) is to turn the spotlight on some of the most common problem areas for you to inspect and provide a solution to improve your lead quality.
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Agencies
Nextel Revs NASCAR Sponsorship for Daytona 500
Sprint Nextel is gunning its event-marketing engines for the Daytona 500 this weekend.
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Listline e-Newsletter 02/14/07
Stash Media Inc. has appointed Direct Effect Media Services Inc. to
manage a list with 5,294 Stash DVD Magazine subscribers’ e-mail
addresses. This file targets designers, animators and motion graphics
professionals who work in such industries as advertising and film
production. -
Email
New E-mail Intelligence Service Debuts
E-mail marketing intelligence service SubjectSuccess has debuted with the claim that it offers marketers real-time analysis of competitors’ electronic mail programs.
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Agencies
Domino’s Web Site Offers Music Downloads
Domino’s is out with a new look to its Web site and free music downloads to back its new Cheesy Garlic Bread Pizza product.
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Listline e-Newsletter 02/13/07
Some 500,000 individuals are named on the eBay Biz Op Trials and Buyers
list. These individuals paid $2 on a credit card for trial kit for a
service called Click Builder. -
Agencies
ChoicePoint Sells Part of Data Compilation Operations
Data wholesaler ChoicePoint has sold part of its public records compilation operations, involving bankruptcy, lien and court judgment records.
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Agencies
Colorado Lawmaker Wants Do Not Mail Registry
Colorado residents who want to stop receiving unrequested direct mail may get the option to sign up for a state “Do Not Mail” list if a bill slated for proposal in that state’s legislature gains final passage.