Search Results for: data

LatinLists, a list generation and database services firm, has inked an agreement with data services firm Alterian. The terms of the agreement were not announced.

Procter & Gamble is giving its Pringles brand a starring role with the hit show American Idol.

Pyrex cookware is getting ready to throw a party.

The World Kitchen brand has signed its first-ever endorsement deal, tapping Food Network chef Giada De Laurentiis for ads, a gift-with-purchase offer and a sweepstakes.

Underscoring the age-old gulf between client/agency relations, a new survey by Forrester Research provides empirical evidence that marketers increasingly wonder whether the efforts of their advertising agencies are all that effective.

Direct Media Inc. has been appointed list manager for DharmaCrafts Inc.
A total of 72,885 buyers are available, including 18,861 from the last
12 months.

Hachette Filipacchi Media (HFM) U.S. is expected to release data cards in March for as many as a dozen new lists in selected market categories.

Wrigley is proving to be more than your average Cal Ripken, Jr. fan.

Forget snowstorms. Think s’mores. The Hershey Co. and Kraft Foods are collaborating on a joint campaign to boost s’mores consumption this summer.

The Electronic Frontier Foundation, which has criticized some of Google’s online policies, last week filed a court brief supporting the search engine’s practice of allowing marketers to use rivals’ trademarks as keywords to trigger paid ads.

Pizza Hut is giving customers a new way to earn some cash and build brand loyalty—through a video contest.