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Anything that evokes the phrase Gone to a better place might be a poor choice of words for an insurer. But The Co-operators Insurance Co. is risking it

Never mind convenience: Banks have solid fiscal reasons for urging customers not only to check balances and transfer funds online but to pay bills as well, according to a survey done for Forbes.com’s e-mail newsletter.

HELP WANTED Belgian agency wins Maxwell Sackheim Award for best DM campaign Human resource directors must have wondered why Cyriel Van Steenbergen was

Just because winter is over doesn’t mean the marketing has stopped at luxury ski resort operator Intrawest. The firm stays in touch with skiers even during

Two new files of consumer electronics buyers are available from eCost.com Inc. Approximately 200,000 postal and 100,000 e-mail addresses are listed.

For some consumer marketers, the customer well might seem bottomless. But for their B-to-B brethren

An enthusiastic response to a highly personalized mailing from Hewlett-Packard led to a 66% conversion rate. Last November HP sent out a direct mailing

Edith Roman Associates Inc. has become Galeton Gloves’ list manager. A
total of 106,742 catalog buyers from the last 12 months are on file.

Volvo is upping the ante with its tie-in to Walt Disney’s highly anticipated movie “Pirates of the Caribbean: At World’s End”, offering a global treasure hunt for chance at a new XC90 and a treasure chest full of gold.

The Hershey Co. is the presenting sponsor of the country singer’s 78-city tour, “Bonfires and Amplifiers.”