Search Results for: data
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Agencies
Massachusetts House Passes Data Breach Bill
The Massachusetts House has unanimously passed a bill that would require businesses to disclose breaches of customer data and allow customers to lock down their credit reports as a way to thwart identity theft, according to the Boston Globe.
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Agencies
Safeway CMO Resigns
Brian Cornell has resigned as executive vice president-chief marketing officer of Safeway Inc. so he can look for a chief executive post at another company.
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Listline e-Newsletter 05/10/07
Hardware and software resellers and other informational technology
professionals are among the controlled-circulation subscribers to this
newsletter from Integrated Mar.com Corp. The file consists of 26,793
postal and 203,079 e-mail addresses. -
Agencies
Medio Pitches On-Deck Mobile Search and Ads
Speaking at a Web 2.0 conference in San Francisco last month, Google CEO Eric Schmidt summed up his vision of his company’s future in a pithy three-word mantra: “Mobile, mobile, mobile.” Google, Yahoo! and Microsoft have all attracted a lot of attention in the last few months with their efforts to expand their search business into the mobile world. But among the many factors that make search on a phone different from doing so on a desktop, one in particular may complicate life for the Big Three engines: the wireless carriers as gatekeepers of mobile services.
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Listline e-Newsletter 05/09/07
The List Place Inc. now manages MasterFiles’ new homeowners and new
movers lists. Some 39 million are named on the homeowners segment. -
Agencies
Cheerwine to Celebrate 90 Years with 90-Year-Olds
On May 19, an untold number of 90-year-olds will gather in downtown Salisbury, NC, to help celebrate the 90th anniversary of Cheerwine, a cherry soft drink sold mostly in the south.
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Agencies
Nielsen Rolls Out In-Store Measurement Test
The Nielsen Co. is going national with the first in-store media measurement service, with data available to participating brands by yearend.
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Listline e-Newsletter 05/08/07
Focus USA now manages a combined list of consumer and
business-to-business buyers for Things Remembered. More than 2.5 million
customers from the last 12 months are named on the file. -
Digital
Social Networking Web Site Inserts Ads in E-mail Correspondence
The social networking Web site Tagged.com plans to begin inserting behaviorally targeted text ads or taglines into the footer of users’ e-mail correspondence.
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Randi Morris to Lead Specialists’ Interactive Division
Specialists Marketing Services Inc. has appointed Randi Morris vice president of its new interactive direct marketing services division. Morris will oversee the launch of multichannel list media products and databases, including e-mail and postal files.