Search Results for: data

The Prime Earners list group includes files for targeting golfers,
seniors, baby boomers and credit cardholders, among others. Counts range
from 79,000 to 619,000.

Consumers would shop more online if more alternatives to paying by credit card were available, such as being billed by telephone or Internet service providers, according to the 2007 Annual Javelin Consumer Payment Poll.

Mountain Dew launched an under-the-cap promotion yesterday tied to the upcoming film “Transformers” that offers prizes valued at more than $7 million.

More than 5.1 million names have been assembled through a partnership
between insurance and auto warranty companies. This file identifies
individuals who applied for aftermarket auto warranties.

The two men who were charged in the late January Boston marketing plot that resulted in a bomb scare apologized Friday for their actions and settled their case with community service, which they already completed.

USA Network is out with a host of promotions to hype up its upcoming comedy “The Starter Wife.”

Turkey Hill Dairy is staying close to home in a partnership with the Philadelphia Phillies.

At first glance mathematics and persuasive communication–writing and, particularly, public speaking–would seem to have little in common. After all, mathematics is an objective science,

At the end of his book Ogilvy On Advertising, David Ogilvy makes 13 predictions about the future of marketing — both direct response and non. (According to Ogilvy, he wasn’t especially keen to make them, but “my publisher insists that I take a shot.”)

More than 25 years have passed since Ogilvy On Advertising was first published. Now, the trick with predictions is not to put a time horizon on them — eventually, most prognostications will come true. (If even more time passes, many will be rendered false again.)

With that in mind, here’s a look at Ogilvy’s Thirteen, with my 20/20 hindsight observations following each.

Mail Marketing Inc. has been appointed by High Plains Publishing Inc. to
manage the High Plains/Midwest AG Journal master file. A total of
167,286 names are available, including 51,237 active subscribers.