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Those not in the direct marketing space tend to have an antiquated notion of what it really means and associate search engine arbitrage only with affiliate marketers, generally in a negative light. Search engine arbitragers span the…

Pizza Hut is rewarding customers with discounts toward movies, music and games as part of an instant-win game designed to drive online purchases

Membership in loyalty programs has soared to 1.3 billion, with the average household belonging to at least 12 loyalty clubs. But less than half (39.5%) actively participate in them, according to a recent study.

Yahoo Inc. is out with a marketing campaign designed to promote a healthy environment, and it’s using its massive reach to find the greenest city in an online contest.

Data companies Nielsen Co. and Experian Marketing Services have launched a new service that helps packaged goods brands conduct customer relationship marketing.

Circuit City is on board with Disney for a DVD gift card with clips from the new movie “Pirates of the Caribbean: At World’s End.”

The Prime Earners list group includes files for targeting golfers,
seniors, baby boomers and credit cardholders, among others. Counts range
from 79,000 to 619,000.

Consumers would shop more online if more alternatives to paying by credit card were available, such as being billed by telephone or Internet service providers, according to the 2007 Annual Javelin Consumer Payment Poll.

Mountain Dew launched an under-the-cap promotion yesterday tied to the upcoming film “Transformers” that offers prizes valued at more than $7 million.

More than 5.1 million names have been assembled through a partnership
between insurance and auto warranty companies. This file identifies
individuals who applied for aftermarket auto warranties.