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Listline e-Newsletter 08/02/07
Direct Media Inc. has been selected to manage a list of 108,969
subscribers to the entertainment guide Time Out New York (TONY).
Subscribers’ median age is 38 and median household income $103,000. -
Agencies
Dove Seeks Everyday Women for New Campaign
Dove is extending its real beauty campaign once again.
Dove Hair Care is asking everyday women to show off their hair for a chance to star in on of its upcoming commercials
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Agencies
Disney Pushes Blue-ray Technology via Tour
The Walt Disney Studios are launching an interactive, educational tour for its high-definition home entertainment Blu-ray technology.
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E-Mail is Addicting
AOL’s third annual “E-Mail Addiction” survey shows that e-mail has seeped into just about every crevice of our lives, including our vacations.
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Agencies
My Doritos
Doritos needs help. Or so it would seem, given its constant search for consumer-generated marketing creative. First there was the Crash the Super Bowl
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Agencies
Finish Line
Klondike, the ice cream bar, is the latest brand to join an elite group of Unilever products tied to NASCAR. Racecar driver Kasey Kahne represents nine
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Agencies
Bridging the Gap
As CEO Heath Clarke explains it, Local.com got into business to serve a need that wasn’t being filled by either the Internet Yellow Pages providers or traditional search engines.
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Agencies
Travelzoo Ups Search ROI
Internet media company Travelzoo relies on persuading people to give in to that spur-of-the-moment travel impulse. In fact, Erik Qualman, head of North
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Agencies
The Cross-Channel Advantage
The retail market has changed dramatically in recent years. Today just about every company that wants to stay relevant to its customer base is multichannel. This has made it essential for retailers of every stripe to optimize technology and business disciplines on the Web, in print catalogs, in brick-and-mortar stores — and beyond.