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If today’s marketing is supposed to be all about customer management, why are the predominant products called “campaign management” solutions? Many systems ignore the fact that customer management is a process, not a disconnected set of communications. Click here to learn how technology is catching up to real world customer management needs.

Disney Stores is out with a sweepstakes offering the chance to win a trip to Walt Disney World Resort

How does it feel to be a respectable citizen? That’s what promotion marketers have become, judging from Promo’s 2007 Marketer Trends survey. Two-thirds

The most important member of your creative team may not even be on your payroll. When videos, photos or essays hyping a product are needed, many savvy

No, you’re not losing it. That supermarket shelf really was talking to you. And the flashing lights? They, too, were part of an in-store promotion. Yes,

When it comes to choosing business-to-business media, it’s useful to separate acquisition and retention expenses. Defining acquisition is fairly straightforward.

You didn’t toss out the telephones when you went online, did you? Neither did your business prospects and customers. Indeed, Americans have more phones

NEW LISTS J.H. Breakell and Co. The 8,854 named here bought jewelry and fashion accessories during the last 12 months. A typical customer is a 48-year-old

This issue I begin a semi-regular feature giving

It’s impossible not to watch. A man in a white lab coat, safety glasses and a blissed-out grin stares straight into the camera holding a wooden garden