Search Results for: data

Having trouble sleeping can make a person feel desperate. And when you’re desperate, you look everywhere for advice. Sleep Wellness Institute Inc. wants

NEW LISTS Gevalia SOHO Continuity Buyers Approximately 1.3 million businesspeople who responded to a trial delivery offer for coffee and a free coffeemaker

Return with us now to 1992, when integrated database marketing was in its infancy. I wrote a column that year proclaiming that this new concept would

Millard-Mokrynski Group Inc. has been assigned to manage Nielsen
Business Media’s subscription database. It consists of 821,564
subscribers to such titles as Billboard, Film Journal, American Artist
and Ross Reports.

A new study outlines the ideal habits, actions that are out of favor, and emerging best practices among retailers that offer e-mail alerts.

(Promo) Playgrounds used to be the primary place for moms to trade tips on parenting as their children played in the sandbox.

Today, moms are more likely to discuss the “terrible twos” on a social networking site.

(Direct) To get the best insurance, you have to be well informed. You need to have the all the information to get the protection best suited for your needs.

Insurers too, need information—about their customers’ demographics, businesses and activities. For Aon Corp., that meant putting automated processes in place to better track prospects and generate qualified for sales representatives.

UPS is seeking videos of the best amateur football interceptions in a nationwide contest for cash prizes to promote a delivery intercept service it kicked off earlier this year.

Moving supplies marketer Henkel Corp. is inviting people to submit stories of their most awful moves ever and compete for a $5,000 grand prize.

In an industry littered with competition and product variation, promotional suppliers, event marketers, agencies, and other promotional vendors need to re-evaluate the ways in which they collect data and communicate with potential customers. No longer are recipients tolerating irrelevant marketing materials, via email or any other medium. Sending relevant, targeted offers that they WANT to receive is essential in order to acquire new customers and grow your business. Learn more