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Agencies
Live From eTail 2007: Manage Culture and all Else Follows, Says Zappos CEO
The most important thing company executives can do to ensure their firms’ success is make sure everyone fits its business philosophy, according to Tony Hsieh, CEO, Zappos.com.
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Agencies
Avista Capital Acquires Direct Mail Firm IWCO Direct
Avista Capital Partners has purchased IWCO Direct, a direct mail production services firm, from Court Square Capital Partners. Terms of the acquisition were not disclosed.
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Agencies
Direct Mail Assets Boost Revenue for Mod-Pac
Mod-Pac Corp., an on-demand print services firm, generated $10.9 million in revenue for its most recent second quarter, virtually the same amount it generated a year ago in second quarter 2007.
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Agencies
Edy’s ‘American Idol’ Flavor Contest Pulls 600,000 Votes
Ice cream lovers have voted, and the winning “American Idol”-themed Edy’s Slow Churned flavor is Take the Cake.
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Agencies
Office Depots Ties Sweeps to Classroom Supplies
Office Depot’s goal of getting kids to sing happy tunes this school year might be a bit overstated, but its new promotion with platinum selling recording artist Gavin DeGraw may help drive sales.
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Listline e-Newsletter 08/07/07
Kroll Direct Marketing has been named list manager for ASM
International, an organization of engineers, scientists and executives
whose work involves metals and other materials used in manufacturing. -
Agencies
FTC to Examine Internet Data Collection Practices
The Federal Trade Commission will host a forum Nov. 1 and 2 in Washington, DC, to discuss Internet marketing and privacy issues. Requests to participate in panel discussions must be received by Sept. 14.
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Agencies
APAC Reports $5.4 Million Second Quarter Loss
APAC Customer Services Inc., Deerfield, IL, reported a net loss of $5.4 million in the second quarter, which it attributed to lower profit margins, restructuring costs, higher interest rates and other factors.
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Agencies
Crown Royal Asks Consumers to Make Stuff From its Purple Bag
Crown Royal has launched a promotion to get people to make quilts, reupholster chairs or create any other variety of crafty fare out of the iconic purple bags the whisky is packaged in.
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Agencies
Maxell Runs Sweeps, Giveaways For X-Games
Maxell Corp. of America marked its second consecutive sponsorship of ESPN’s X Games 13, held last weekend in Los Angeles, with a sweepstakes contest and on-site giveaways, including seven branded skateboards.
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