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More than 1.3 million names, including 800,000 from the last 12 months
are available from Quill Corp. The average order was $200 for office
products. Direct mail is the sole source.

DoubleClick Inc. has begun offering digital mobile advertising service, which among other things automatically matches the size of ads to the screen size and technical capabilities of mobile devices.

Marketing Information Network (MIN) is testing and preparing to launch a cooperative database in October comprised of list and insert media usage information.

This file is comprised of 13,875 buyers of apparel and collectibles from
the last six months. Eighty percent of these customers are women.

MeritDirect has hired Pat Bishop to serve as a vice president in its list management division.

Gillette is challenging college football fans to get their ‘game face’ on in a new promotion to push its Fusion Power razor.

The Bank of America is offering NASCAR fans a shot at being Honorary Grand Marshal at its upcoming sponsored race in Charlotte, N.C.

Nissan and Hanes are hitting the road as co-sponsors of the ESPN Gridiron Blowout Tour, a college campus tailgate excursion expected to draw 1 million fans.

Wholesome and Hearty Foods Co. has launched an online contest to find a ‘real man’ to promote its meatless products.

In nature, ecosystems are dynamic. The denizens of an ecosystem don’t simply live peaceably side by side; they exist in symbiotic harmony. They benefit, interact with and feed each other. And to survive, ecosystems adapt to change. Because of these characteristics, an ecosystem is the perfect metaphor for a customer loyalty strategy.