Search Results for: data

Brand marketers looking to win customers in Hispanic markets in the U.S. must take account not only of the usual market data of purchase and consumption, but also softer factors such as length of U.S. residence, preference for speaking only Spanish and cultural reactions to products.

Contractor Resource Inc. has chosen MeritDirect to manage the Contractor
Resource Register file. Some 1.7 million names are available from this
online directory of contractors and other construction industry
professionals.

Gottschalks Inc., a department store chain, has chosen Harte-Hanks to implement a multi-channel marketing strategy.

Financial services giant ING and automaker Honda ranked at the top of the list for customer brand experience, according to a new study.

In August, Privacy Commissioner in Canada, Jennifer Stoddart, expressed major concern over Google’s Street View venture in major Canadian cities.

E-mail marketing is a highly effective and low cost way to proactively communicate with customers and takes less time and resources than traditional marketing options such as direct mail.

MeritDirect has been appointed to manage three files for Vanguard
Resource Group Inc., a consulting and human resources training firm. The
two largest files Small Business Owners and Managers and Human Resource
Decision Makers from Vanguard have 179,746 and 177,779 names
respectively.

American Airlines has introduced an online sweeps to create awareness of its recently enhanced booking tool.

E-mail service provider CheetahMail has announced the signing of five new high-profile clients.