Search Results for: data

Is help out there for marketers looking to take the first steps into online analytics? Yes, up to a point, according to a new study from Forrester Research

Knowing what data to use and how to leverage that data is critical to improving the effectiveness of your online media campaigns. Join Suresh Vittal, Senior Analyst at Forrester Research and Ted Shergalis, Founder and GM of Media at , as they discuss the immediate challenges marketers face today in the online media environment and how to overcome them. Additionally, you’ll learn the 5 steps to utilizing data and analytics in order to drive the performance of your media campaigns.

Redcats USA has a list of 372,374 buyers from the Roaman’s catalog who purchased health and beauty products in the last 12 months. These customers have been identified using the I-Behavior affinity statistical model. The unit of sales was $70.

Jelly Belly is rolling out a new contest in search of an original jelly bean flavor.

This master file contains 349,282 postal addresses for individuals who’ve indicated an interest in continuing education, including degree and certificate programs.

In a seasonal whirl of snowmen and candy canes, Best Western is using an online instant-win game to boost brand loyalty and drive online reservations.

(Chief Marketer)— The best loyalty programs thrive on dialogue. Members agree to provide information—through transactions, survey responses and declared preferences—and marketers respond with offers that not only reward customers for sharing, but also prove that the marketers are listening.

This list reaches 201,969 consumers who have responded to online offers and made donations to a variety of nonprofit organizations

General Mills is just votes away from finding the next woman to appear on its Curves cereal box.

The company has narrowed down the pool of candidates in its “Real Change, Real Women” contest to 12 finalists who are all vying for the chance to appear as a model on the Curves box. And it’s asking people to help determine a winner by voting for their favorite.

After more than six months of scrutiny, the Federal Trade Commission has given Google the green light to acquire online ad management firm DoubleClick in a deal valued at $3.1 billion.