Search Results for: data

According to a recent report released by Horowitz Associates, 61% of high-speed Internet users watch or download online video content at least once a week, while 86% do so once every month. Last year, these numbers were 45% and 71%, respectively.

Protecting the personal information of customers, clients, and employees is always good business practice, but often the expertise on how to do it is not available within small to midsize organizations.

The Wm Wrigley Co. is pumping up its NBA sponsorship through contests on a newly launched Web site.

Scarlet Tanager LLC has a list of 90,000 members of this gardening club
who also receive the Garden Solutions magazine. Most of these gardeners
are Baby Boomer homeowners with a $60,000 average income. Direct mail is
the source.

Seventy-one years, the current age of the Direct Marketing Association, is a long time for an organization to exist, comedian Greg Schwem noted during the 2007 NCDM Database Excellence Awards.

Home Depot has launched a contest to promote gift cards sales and its home improvement messaging.

Hertz is running a sweepstakes with United Airlines offering airline miles as incentives to prod car rentals.

Spending on gift cards is expected to hit $52.2 billion by 2012, up from $40 billion this year, according to a new Packaged Facts report.

Trinity Direct LLC has been retained to manage a list of contributors to
the Central Association of the Miraculous Medal, a Roman Catholic
organization.

Customer relationship programs fail at an alarming rate — 70%, said Devyani Sadh, quoting industry statistics.

So why bother? Why go through the headaches of setting up a database marketing system at all?