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In case you missed it, something very interesting happened in December at Barack Obama’s rally in Columbia, SC. A viral marketing event broke out. The

A&P Canada Inc. uses analytics for more than segmentation. It applies the same insights when distributing fliers. Like most supermarket chains, A&P had

The combination of unlimited choice and the ability to find anything and everything quickly has shifted the power from direct marketers to their customers.

Here’s a marketing insight you probably didn’t know: Cleaner supermarket shoppers tend to be better fed. Well, one could infer that by looking at A&P

Rosalie A. Bulach. has stepped down as president of Name-Finders Lists
Inc. The company’s founder, Bulach is delegating more responsibilities
as she moves closer to retirement. She will remain as CEO.

A General Mills contest to find the next fresh face to appear on its Curves Cereal box drew more than 29,000 votes and five overall winners.

An industry association formed around the production and use of ethanol wants to find an eco-minded fan who can create the most persuasive 30-second video about the fossil fuel alternative’s impact for the planet

This file lists 1.2 million individuals who logged on to Tribune.com, a Web site that offers links to subscribe to major newspapers and magazines. Postal and e-mail addresses are available.

Mail volume was down 3%, or 1.7 billion pieces, for the first quarter of fiscal 2008, according to preliminary data from the U.S. Postal Service.

Godiva Chocolatier is out with a Valentine’s sweepstakes offering the chance to win a chocolate-filled weekend getaway.