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Language obviously is a distinguishing cultural characteristic for immigrants to the U.S. But in other respects they’re no different from ancestors of

One sip of The Glenlivet can tell you an entire story. The creamy notes of oak combined with the clean balance of citrus and spice has always been rewarding.

For many Americans, a new year usually ushers in a resolution to lose weight and get healthy. Whether they achieve their goals remains to be seen. But

An amazing transformation is occurring in the way that consumer brands are building direct and insightful bonds with consumers. With new technologies

Experiential marketing is premised on the notion that consumers are motivated by what they’re encountering. In a best-case scenario they might even be

Psst. Hey, Bud. Want a free $500 Target gift card? How about a $250 Victoria’s Secret card? Or a $100 card for Toys Us, no charge? Just fill out this

WISE FOODS Bravos video contest Wise Foods is on the hunt for its biggest fans as part of a new campaign to promote its Bravos Tortilla Chips brand. The

It isn’t news to anyone that consumers in America are more concerned about data and privacy issues than ever before. The issue is not going to just disappear,

National Smokers Survey Responders A list of 2.7 million smokers who participated in a national online survey of smoking habits and preferences. More

In 1998 the dot-com boom was coming on fast, and it seemed the Web would provide marketers with unimaginable precision, power and reach. But 10 years