Search Results for: data
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Agencies
An Original or a Copy?
Quick is FedEx Kinko’s new business loyalty program the original or a copy? It’s a little of both, actually. On April 2, the Dallas-based company is relaunching
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Agencies
Research Firms Integrate Offline and Mobile Data
Two marketing research firms M:Metrics and Mediamark Research & Intelligence (MRI) have formed a partnership to offer integrated data for offline and mobile marketing media planning.
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Agencies
Gillette Pitches New Antiperspirant with Wedding Proposal Contest
Gillette has partnered with a wedding Web site in a search for grooms to boost awareness of its new antiperspirant.
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Consumers to Be Tracked While Shopping: POPAI
POPAI, the Global Association for Marketing at-Retail, said that it has finalized contract negotiations with Sheridan Consulting for a new shopper engagement study in the U.S. and U.K.
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Start Thinking About Landing Page Optimization
Imagine that you are in charge of online marketing for your organization. You have slaved for months to tune and optimize your campaigns. Countless hours
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Ken Altman Starts List Company
List veteran Ken Altman, former vice president of list management at MKTG Services, has started his own management and brokerage company: Altman Data Marketing LLC.
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Agencies
GameStop Unlocks the Buzz around “Grand Theft Auto IV”
In the world of video games, Rockstar Games’ upcoming April 28 release of “Grand Theft Auto IV: Liberty City” is generating as much buzz as the next Batman movie.
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Agencies
Macy’s Teams with National Park Foundation for Green Campaign
Macy’s is partnering with the National Park Foundation to launch a weeklong eco-awareness campaign next month that will include charity shopping days and giveaways.
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Agencies
FTC Settles With TJX, Reed and Seisint; No Fines Levied
Clothing retailer TJX and data brokers Reed Elsevier and Seisint have settled Federal Trade Commission charges that each engaged in practices that collectively failed to provide reasonable and appropriate security for sensitive consumer information.