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My Coke Rewards has established a benchmark for all marketers considering an online loyalty program. But Coca-Cola Co. hasn’t rested on its laurels

If a recession hits, will interactive marketing be one of the first budget lines on the chopping block? That question hangs in the air over the 2008 Promo

What we really need now is a global activation agency. That’s what the CMO of a major financial services company said to me a few months back. Then, just

If you want people to buy more shoes, get them to walk more. That’s the idea behind a new point-of-sale poster campaign launched last month by Consolidated

March was a busy month for Starbucks. It introduced a new blend, Pike Place Roast, as well as French press and espresso machines to turn out higher-quality

NEW LISTS TheInsideInvestor.com Some 200,000 postal addresses and 100,000 e-mail addresses were gathered from an online form at TheInsideInvestor.com.

You can watch David Beckham score goals in Los Angeles, but if you want him on your mobile phone reminding you to say goodbye, you’ll have to go to Hong

Recently I received yet another stream of e-mails and phone calls seeking to add value to my relationship with the seller. It quickly became apparent

Today we meet Lori Badman, executive vice president at Boutique List Services Inc., where she handles list brokerage for publishers and other clients

Belardi/Ostroy has been appointed list manager for J.Crew Inc. This
apparel marketer has 2.7 million names on its master file