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Nestle Foods said it has shaken off the associations of clumsiness of its Butterfinger brand and re-name itself simply “The Finger.” The re-launch was supported by a distribution of 200,000 free “Finger” bars at 7-Eleven stores in 10 major markets.

New Corporate Brand Identity Encompasses Broad Range of Performance Marketing Services

Tween Brands Inc. has chosen Millard Group Inc. to manage its Limited
Too and Justice lists of apparel buyers for girls and young women. The
larger Limited Too file contains 6.5 million buyers, while Justice has
2.5 million buyers from the last 12 months.

Click Tactics, Inc. and Intrasight, two relationship marketing services firms that merged last September, have rebranded themselves under a single name, ClickSquared. The company is based in Waltham, MA.

Euro RSCG Worldwide has named Zain Raj as CEO of Euro RSCG Discovery, the agency network’s data analytics and customer relationship marketing company

If you’re of a certain age, you’ll remember which cigarette brand claimed to taste good, like a cigarette should even if you don’t smoke. You may also

Maine is the latest state to come to the rescue of consumers tired of feeling pressured to spend more than a gift card’s value to use up the often small

Denny’s is playing off the current political season with a marketing campaign that urges people to vote, not for the remaining presidential candidates,

Not all digital marketing happens in cyberspace. It can start on a physical disc and get attached as a premium to some other product. Pick the right product

You may recall a few or marketing campaigns that received industry accolades for message consistency across channels, clever use of online technology