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I probably peaked your interest with part 1 when I shared with you the main benefits of getting into the lead generation business.

TMB Publishing Inc. has released a list of 31,341 subscribers to The
Wholesaler, a magazine for distributors and wholesalers of plumbing,
heating and air conditioning supplies and equipment.

Telematch, a direct marketing service provider, has been acquired from Gannett Co. Inc. by an investment group led by Brook Venture Partners. DM veteran Peg Kuman was named CEO.

Lake Group Media Inc. was appointed list manager for The Scientist, a
magazine read by life science professionals.

Burger King’s “Simpsonize Me!” campaign by Equity Marketing took “Best in Show” honors as well as the award for “Best Promotional Web Site” in Promo magazine’s third annual Interactive Marketing Awards

7-Eleven, Inc. has launched a month-long marketing blitz tying one of its Slurpee drinks to Activision’s “Guitar Hero: Aerosmith” video game

Ann Taylor has launched a sweepstakes offering a posh trip to Europe in an effort to build its customer file

KFC is once again using subliminal messaging in its advertising to boost interest in its brand. This time, the message won’t just past below the normal limits of perception, people are being asked to seek it out for chance to receive a free Snacker sandwich.

AutoTrader.com is running a $30,000 sweepstakes in a campaign to plug the upcoming release of “Speed Racer” from Warner Bros. Pictures and Village Roadshow Pictures.

PetStyle.com launched in late 2006 and initially created awareness among pet owners through paid placements on search engines and online banner ads. But in its first four months, the site attracted only 4,000 registrants