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2008 IMA Award Finalists *Denotes Category Winner **denotes tie Viral Promotion: Campaign: PetStyle.com* Client: PetStyle.com Agency: DataPositive Campaign:  Doggie E-mail Client: Purina Agency: Oddcast Campaign: 1000uses.com Client: Glad Food Storage …

ALC Data Management has reintroduced a list of 40,338 subscribers to
Mental Floss, an educational general interest and trivia magazine.

This master file is comprised of 482,120 subscribers to the children

Depending on what reference you source, there are either more bikes in Holland than people (16 million) or exactly as many (13 million). In any case, the Dutch are definitely a two-wheeled culture. Even the Dutch royal family has taken to pedaling their offspring around by bike regularly.

Barnes & Noble is promoting its how-to Web site, Quamuts.com, with guerrilla marketing designed to capture people’s attention through intriguing displays.

Taylor Gifts Inc. has chosen Specialists Marketing Services Inc. to
manage its list portfolio, effective June 21. Roughly half a million
last-12-month buyers are available on the combined Taylor Gifts and Get
Organized master file.

List Management Plus now co-manages a list of 650,000 stockbrokers
registered by the Financial Industry Regulatory Authority Inc. E-mail
addresses are available for 90,000 stockbrokers.

Today we meet Scott Caufield, an account executive at AllMedia Inc. in Plano, TX. Caufield is enthusiastic about the shift he sees in brokerage from postal to e-mail lists

Moose River Media has appointed Direct Media Inc. to manage a list of
33,600 subscribers to Landscape Construction, a magazine for contractors
and landscaping professionals. Information Refinery Inc. was the prior
list manager.

Burger King is backing the upcoming release of “Indiana Jones and the Kingdom of the Crystal Skull” with a marketing campaign featuring a scratch-off game, kids meal premiums and a limited edition burger.