Search Results for: data

Google and ad holding company WPP have teamed up to fund a $4.6 million research program to study the effects of online marketing on brands, sales and consumer decisions.

The second annual ‘Pac-10 Fitness Challenge’ begins this week, with Fox Sports Enterprises partnering with the NCAA regional conference to push the weeklong fitness competition.

Acxiom Corp. posted net earnings of $15.8 million for the second quarter, an increase over net earnings of $9.2 million in the prior year.

This week, Meet the Broker features Melinda Diaz, a real woman of the world

EURO RSCG DISCOVERY: the customer loyalty marketing and global data analytics division of Euro RSCG Worldwide, has named Richard Hren has strategy director, effective immediately.

In compiling our annual Unofficial ad:tech Party List, the process started us thinking about the show in general, namely the nature of the companies, interestingly enough at least from our perspective, the barrier…

RMI Direct Marketing Inc. has a list of 5.7 million households that
reportedly have a high interest in home media products and consumer
electronics.

Hairy, sweaty, paunchy middle-aged guys have a shot at sudden—and brief—stardom in a cameo as a character in Adult Swim’s absurd cult adult comedy hit “Aqua Teen Hunger Force” sponsored by Burger King.

Euro RSCG Discovery Group, the global data analytics and customer loyalty-marketing unit at Euro RSCG Worldwide, has hired Steven Topper as marketing director, effective immediately

When it comes to influencing sales conversions, blog posts can have a greater impact on customer buying decisions than marketing messages delivered via social networks, according to a new study.