Search Results for: data

About 326,000 votes were cast to help Gap choose four new young faces to star in its latest ad campaign.

America’s Gardening Resource, Inc., parent company of Gardener’s Supply and Dutch Gardens catalogs and Web sites, has chosen Alliance Data Systems Corp. to provide direct and database marketing services.

Meet the Broker features Mike Manning discussing data without borders, e-mail growth and the decline of postal and fax lists

More than 18 million e-mail and 15 million postal address are offered on this master file.

Nestlé USA’s Butterfinger is looking for some brave souls. In this case, that involves a buzz haircut and some temporary spray paint

Kimberly-Clark is hyping up its Pull-Ups product with a marketing campaign and a dance designed to help make potty training fun.

The rise of the fake blogs (“flogs”) and what has subsequently been called flogvertising has its many supporters, e.g,. those making a killing and the FTC bean counters, as well as its fair share of detractors, e.g., burned…

Email marketing has had so much success that we are now starting to see more restrictions on deliverability and lists are becoming less responsive due to the increasing amount of competition.

Marketers are bombarded with solutions, plans and tips to increase campaign response rates, especially during economically trying times. But they can’t use a campaign management solution without a solid foundation of clean, enterprise-level usable data

F&W Media Inc. tapped MeritDirect to manage a list of 42,223 subscribers
to Southwest Art. An average subscriber is 63 and has a $174,473 household income.