Search Results for: data
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Agencies
Subway Lures Customers with Sports-Themed Game
Subway is using in-store advertising to drive customers to its Web site to play a basketball-themed game offering the chance to win a VIP basketball experience with San Antonio Spurs superstar basketball player Tony Parker
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Lorton Data Names Ray Davey President
Lorton Data has appointed Ray Davey president. Tony Evans, who currently serves as president and CEO, will remain in the CEO position.
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Melissa Data Acquires M1 Data & Analytics
Melissa Data has acquired M1 Data & Analytics Inc., a marketing list wholesaler and data services provider, from Metro One Telecommunications.
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Agencies
Hostess Pushes ‘Madagascar 2’ DVD with Sweeps, Rebate
Hostess is teaming up with DreamWorks Animation SKG, Inc. to promote the DVD release of “Madagascar: Escape 2 Africa” with an on-pack sweepstakes offering the chance to win a trip to San Diego for an animal adventure
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MBS Provides Database Services for North Shore Animal League
MBS has been hired to coordinate database marketing and fundraising campaign management services for North Shore Animal League America.
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Gray Television Collects Click Data for Advertisers
Gray Television Inc. is acquiring technology interactive television technology to collect click data from TV viewers for advertisers. Viewers will be able to manage their own opt-in data.
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InfoGroup Reports Revenues Rose 7% in 2008
Although its fourth quarter revenues declined 4%, InfoGroup reported $728.3 million in revenues for the 2008 fiscal year ending Dec. 31, which reflects a 7% increase compared to the previous year.
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Online Sales Growing in Few Categories, Says Coremetrics
Most Internet shoppers were literally doing more browsing than buying online in January, but those who actually placed orders went on a bit of a shopping spree, according to the latest data released by Coremetrics Inc.
Consumers in January generally browsed about the same number of Web sites as in December, but the overall number of orders completed was down by 21%. -
Spam Fever? Treat the Causes, Not the Symptoms
Getting complaints about spam is like having a fever. They’re not an illness in their own right, but rather but a symptom of an underlying issue
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Fewer People Are Moving, Epsilon Report Shows
Number of New Movers Declines by 4 Million: Epsilon