Search Results for: data

A stroll past Macy’s famous windows in New York finds a rather unique display: a home setting showing off Clorox Disinfecting Wipes.

According to recent data released by the Winterberry Group and Mintel Compermedia, direct mail spending and volume declined for the first time in 2008 since it was first tracked in 1945.

President Obama has not quite held office for two months, yet judging by the political wrangling it would seem as though he either has been in office much longer or didn’t win with nearly as much support as he did. In politics as in…

A comment left by privacy advocate Jeff Chester on a piece that appeared here criticizing the direction the Federal Trade Commission is taking under President Barack Obama perfectly illustrates how utterly bereft of substance the online privacy movement’s arguments are

Dave Linhardt, chief executive of defunct e-mail marketing firm e360Insight, is suing ChoicePoint, claiming the compiled data provider sold him e-mail addresses of people who had not opted to receive ads from third parties resulting in multiple lawsuits

Office Depot and Hewlett-Packard are partners in a new sweepstakes to promote the new DreamWorks Animation film “Monsters vs. Aliens.”

Moosylvania and Hawkeye have formed an alliance to expand their service offerings.

Direct marketing budgets are being drastically cut. And that means traditional list marketing has to change

Jingwei International Ltd., a data mining and customer relationship marketing services provider, said its fourth-quarter 2008 profits would not reach the levels seen in fourth-quarter 2007. More, plus The Opportunist’s Take, follow.

Ogilvy New York has named Harvey Kipnis managing director of OgilvyOne, and Simon Pearce managing director of Ogilvy & Mather Advertising.