Search Results for: data

Best Western International is stirring up some tomfoolery for April Fool’s Day.

Estee Marketing Group is now managing this file of 36,313 direct mail-sold buyers of automobile racing licensed products, including
clothing, artwork, books, videos and diecast models.

Timberland is spreading its fundamental core values of environmental advocacy and concern in a setting that supports those values, Green Apple Festival and Earth Day Network events.

Spending on social media by marketing companies is expected to increase this year, a sign that these efforts can be deployed quickly and inexpensively in a recession.

MediaTrust and Consultancy have today published the first US Affiliate Census, containing in-depth research about the performance marketing industry.

Dunkin’ Donuts has launched a new $10 million promotional campaign to remind people of its roots as a doughnut maker.

The campaign, the first to focus on the round pastries since 1997, includes TV, radio, online ads and a contest that lets people design their own doughnuts, with the winner receiving $12,000 and their doughnut becoming part of the company’s every day menu in June.

Direct Media has been awarded management of this file of 204,951 direct mail-sold sold decorating magazine subscribers.

This year roundball fans have a wider range of choices than ever for following their favorite picks in the NCAA Men’s Basketball Tournament, a/k/a “March Madness.” Those far from a TV—or at work—will be able to check their stats and bracket picks online, in social networks and via mobile.

InfoGroup generated $738.3 million in sales during 2008, up from $688.8 million in 2007, and well above any level previously seen by the data and data services company. But a spike in selling, general and administrative expenses pulled its net income down to $4.8 million, well below the $40.9 million it realized in 2007. More, along with The Luddite’s Take, follows.

Here are a few hard realities to swallow. It’s not 2001 anymore. It’s 2009 and it ain’t a pretty economic time. And, it surely ain’t a good time to try and rent lists at 2001’s inflated prices